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2438 Clover St, Union City, CA 94587 

Your neighbor’s (Brad and Lisa) house at 2438 Clover St just sold for cash, with an eight-day close, for $1,360,000 — over $300,000 above list price — an all-time neighborhood record for similarly-sized Union City homes.  

How were we able to set records and receive almost 40 competitive offers on this home?  A low interest rate environment and strong macro market, where thousands of homebuyers migrating from higher-density urban condominiums to the space and slower pace of life in the suburbs, obviously played a role but only tells part of the story.  Crucial to helping Brad and Lisa outpace neighboring home sales and set records was the considerable time and effort we put into intelligently remodeling, updating, presenting, and marketing the home to hit the widest cross-section of Bay Area home buyers.  We work closely with dozens of hungry homebuyers at any moment and have an in-depth understanding of what they want both logically and emotionally.  

The time and labor we invested up front in producing a turnkey home with no deferred maintenance and modern aesthetic design details in high-return areas — and the manner in which we messaged these key details — helped Brad and Lisa move to Southern California with an extra six figures above what the market suggested their home was worth.  If you give Bay Area home buyers what they want and what excites them, they will pay a premium for it.  

If you’d like to understand the potential for your home with this process, please give me a call, text, or email at any time, and you can also talk to our happy sellers, Brad and Lisa.  Here’s their home transformation showcased:

Thank you, 

Ryan Nickell

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